I build on principles,

Meaning that how I think, is as important to me as what I make.
Here are the principles that guide my product building:

1

UX does not happen on the screen, but in the mind.

2

A competitor's design is an answer to their question, not yours.

3

Don't say "I feel", "I like", or "I don't like" when reviewing work.

4

Care has the most impact in the places you could have skipped.

5

The best parts don't make the best product.

6

"People don’t want a quarter-inch drill; they want a quarter-inch hole."

7

When you can't be a habit, be a bookmark.

8

Design software, not screens.

9

Tilt your umbrella.

10

Invent on principle.

1

UX does not happen on the screen, but in the mind.

The pixels we design with are just the medium. The real work is the model, memory, and emotion a person assembles in their head. This is what we’re designing for, since this is where the experience actually lives.

2

A competitor's design is an answer to their question, not yours.

3

Don't say "I feel", "I like", or "I don't like" when reviewing work.

4

Care has the most impact in the places you could have skipped.

5

The best parts don't make the best product.

6

"People don’t want a quarter-inch drill; they want a quarter-inch hole."

7

When you can't be a habit, be a bookmark.

8

Design software, not screens.

9

Tilt your umbrella.

10

Invent on principle.

I build on principles,

Meaning that how I think, is as important to me as what I make. Here are the principles that guide my product building:

Taken 12 years to refine…

Growth·Design

"He is one of the most eager learners I have worked with. Skill and ego often travel together in this field. Justin is the counter-example: he has depth, and none of the defensiveness that usually comes with it."

Dan Benoni

Co-Founder, Growth·Design

Senior Engineer, Lendable

The People Who Have Influenced My Thinking

While I’ve been fortunate to have experienced many proud moments in my life and work, I owe so much to the conversations, collaborations, and lessons learned from — others.

This list is a constant reminder of why I’m here today and what truly matters, giving credit to those I’ve worked with over the years, whose work I encourage you to explore.

"I managed Justin at two companies, and would hire him a third time in a heartbeat. His thinking is end-to-end. At Bother, he brought the innovative thinking a young company needs. At NOTHS,
he brought the same to an older business, spanning multiple squads and lifting the bar across them."

Michelle De Mott

Head of Product, Yoto

Senior Engineer, Lendable

You

Let's think through it together…

Share what you're building and where you feel its stuck.
I'll give you my take (not a pitch!)

justincampbellplatt@gmail.com

Copy my address

linkedin.com/in/justincampbellp/

You

Let's think through it together…

Share what you're building and where you feel its stuck. I'll give you my take!

justincampbellplatt@gmail.com

Copy my address

linkedin.com/in/justincampbellp/

You

Let's think through it together…

Share what you're building and where you feel its stuck.
I'll give you my take (not a pitch!)

justincampbellplatt@gmail.com

Copy my address

linkedin.com/in/justincampbellp/