made by

Justin Campbell-Platt

Work

About

Thinking

Craft

See my CV

made by

Justin Campbell-Platt

made by

Justin Campbell-Platt

Work

About

Thinking

Craft

See my CV

I build on principles,

Meaning that how I think, is as important to me as what I make.
Here are the principles that guide my product building:

Meaning that how I think, is as important to me as what I make. Here are the principles that guide my product building:

1

UX does not happen on the screen, but in the mind.

2

A competitor's design is an answer to their question, not yours.

3

Don't say "I feel", "I like", or "I don't like" when reviewing work.

4

Care has the most impact in the places you could have skipped.

5

Care comes from open-ended time.

6

"People don’t want a quarter-inch drill; they want a quarter-inch hole."

7

When you can't be a habit, be a bookmark.

8

Design software, not screens.

9

Tilt your umbrella.

10

Invent on principle.

1

UX does not happen on the screen, but in the mind.

The pixels we design with are just the medium. The real work is the model, memory, and emotion a person assembles in their head. This is what we’re designing for, since this is where the experience actually lives.

2

A competitor's design is an answer to their question, not yours.

3

Don't say "I feel", "I like", or "I don't like" when reviewing work.

4

Care has the most impact in the places you could have skipped.

5

Care comes from open-ended time.

6

"People don’t want a quarter-inch drill; they want a quarter-inch hole."

7

When you can't be a habit, be a bookmark.

8

Design software, not screens.

9

Tilt your umbrella.

10

Invent on principle.

Taken 12 years to refine…

"He is one of the most eager learners I have worked with. Skill and ego often travel together in this field. Justin is the counter-example: he has depth, and none of the defensiveness that usually comes with it."

Dan Benoni

Co-Founder, Growth·Design

Growth·Design

The People Who Have Influenced My Thinking

While I’ve been fortunate to have experienced many proud moments in my life and work, I owe so much to the conversations, collaborations, and lessons learned from — others.

This list is a constant reminder of why I’m here today and what truly matters, giving credit to those I’ve worked with over the years, whose work I encourage you to explore.

Founders / CEOs / Operators

Louis-Xavier Lavallée

Product Management / Research / Data

Michelle De Mott

Lorin Minxhozi

Konstantinos Askitopoulos

Engineering

Jean-Francois Dontigny

Daniel Crémer

Connor Stokes

Jon-Paul (JP) Glencross

Lucas Fronza

Sebastian Place

"I managed Justin at two companies, and would hire him a third time in a heartbeat. His thinking is end-to-end. At Bother, he brought the innovative thinking a young company needs. At NOTHS,
he brought the same to an older business, spanning multiple squads and lifting the bar across them."

Michelle De Mott

Head of Product, Yoto